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Barsin

Year

2024

Category

UX / UI Design | Product Design

What Is Volta

VOLTA is a fitness platform designed to streamline workout tracking, connect users with trainers, and facilitate equipment rentals all in one app. With a sleek design and modern web technologies, VOLTA empowers fitness enthusiasts to achieve their goals efficiently and effectively.

What Is Barsin

Barsin, a cutting-edge architecture studio in Dubai, embodies innovation and elegance in architectural design. As part of their digital presence strategy, I collaborated with their team to design a visually striking and user-friendly website that reflects their modern aesthetic and professional ethos.

Gamification and Micro Interactions

To enhance user engagement and streamline the user journey, I integrated interactive elements and strategic gamification. This approach, grounded in core UX/UI principles, creates a more intuitive and rewarding user flow, driving retention and task completion.

Engagement

Conversion

User Flow

Strategic Design for Business Growth

Every design decision was rooted in the brand's core identity, creating an authentic experience strategically aligned to achieve key business objectives and drive measurable results.

Strategic Design

Brand Strategy

Data-Driven Design

I employed a data-driven strategy, using user analytics and A/B testing to guide and validate my design decisions. this approach led directly to measurable improvements: +25% Conversion Rate +40% User Engagement -30% Bounce Rate

Analytics

A/B Testing

Measurable Outcomes

What Is Volta

User Behaviour Oriented

Heatmap analysis exposed hidden points of user friction. Guided by this data, I refined the information architecture and visual hierarchy, directly enhancing usability and creating a more intuitive and seamless user experience.

Analytics

Heatmap

Hotjar

Iteration v2.0, Wireframe Finallllllll

I employed an iterative design process, starting with detailed wireframes. Each cycle was directly informed by user testing and stakeholder feedback, ensuring the final product was a validated solution strategically aligned with key business goals.

Wireframes

Iterative Design

Stakeholder Alignment