Year
2025
Category
UX / UI Design | Product Designer
Wireframe to Validation
My design process is deeply rooted in rapid and continuous iteration. I started with extensive wireframing to map out all possible user flows and establish a solid structure, which I then built into interactive prototypes.
These prototypes were the centerpiece of numerous user testing sessions. I used the direct feedback from these tests to fuel each design cycle, continuously refining and optimizing the experience. This constant loop of prototyping, testing, and iterating allowed me to identify and solve usability problems early and effectively, ensuring the final solution was intuitive and user-validated.
Iterative Design
User Testing
Prototyping
Dynamic Design
I transformed the Clubjoy.it platform by designing a dynamic and interactive user experience that better reflects its creative spirit. I implemented features like a homepage with real-time workshop availability, personalized recommendations, and interactive filtering to make discovery more engaging. The design was enriched with micro-interactions and video previews to bring the workshops to life.
The outcome of this approach was a significant increase in user engagement and a 25% uplift in booking conversions, proving that a more interactive and lively platform drives better results and strengthens the brand.
Interaction Design
User Engagement
Conversion Rate Optimization
User-Centered, Brand-Aligned Design
My process for creating a seamless UX began with foundational research, using surveys to gather insights that I synthesized into data-driven personas. These personas guided our visual direction, which was established through moodboards to ensure the final UI was fully aligned with the creative and vibrant spirit of ClubJoy.
This vision was brought to life in fast-paced design sprints, where we rapidly prototyped and validated core user flows. Post-launch, analytics tools provided the crucial data to measure success and inform the next cycle of improvements. This structured approach was key to engineering an intuitive experience that felt true to the brand.
UX Strategy
Brand Identity
User Behaviour
Responsive Design
I implemented a mobile-first responsive design to ensure a seamless user experience across all devices and platforms. My approach involved tailoring layouts, content hierarchy, and touch targets to specific breakpoints, creating an optimized experience for desktop, tablet, and mobile. For native apps, I adhered to platform-specific guidelines to make the interface feel familiar and intuitive.
The result of this strategy was a 50% increase in mobile conversions, a significantly lower bounce rate, and a consistent, high-quality brand experience no matter how users accessed our platform.
Responsive Design
Mobile-First Strategy
Cross-Platform Experience
